San Diego Short Sale and Foreclosed Homes

 
 
RISMEDIA, May 11, 2010--Incorporating video into the process of marketing homes is crucial for real estate agents in today’s fast-paced, technology-driven world. As prospective buyers continue the trend of turning to the Internet to view potential properties, virtual tours give individuals the opportunity to view homes on their own time, from the comfort of their own home. Rob Jenson, Founder/CEO of The Jenson Group of RE/MAX Central in Las Vegas, Nevada, discusses how real estate agents can take advantage of the virtual tour phenomenon and reach out to prospective buyers around the world. 

As people continue to juggle the demands of longer work days as well as family life, their free time is now more valuable than ever. “While anyone can go online and look at still photos of a home, home tour videos offer the prospective buyer a two-and-a-half minute tour of the property,” says Jenson. “Virtual tours take the home search process one step further as they enable prospective buyers to tour the home without actually visiting the property,” he adds. Virtual tours are a perfect marketing tool as they provide a feel for the layout of a home as well as showing the property from different angles, giving the viewer a complete picture of the property and its surroundings. 

“In addition to providing prospective home buyers with a more in-depth tour of the home, video tours are a time saver for both buyers and sellers,” says Jenson. Giving prospective buyers the opportunity to tour properties on the Internet has helped streamline the home showing process as agents can now focus on buyers who are truly interested in the properties they are listing. “Prospective buyers can search for properties in specific communities as well as different price ranges and be prepared with questions and concerns before they even meet with their agent,” adds Jenson. This ensures that Realtors are spending their time with prospective buyers who are more likely to see the process through to the end. 
“The Internet has changed the way prospective buyers view homes in addition to the way in which agents have to market homes in order for them to become widely available,” says Jenson. 

Video gives the opportunity to show off a home’s distinct features—focusing on more than just the structure of the home. “Video allows you to take advantage of different aspects of a home such as landscaping features that make the home stand out, in addition to motion such as wind or lights flickering—giving a real life quality to the home.

“As the Internet continues to dominate the real estate scene, real estate professionals need to take advantage of the technology that is available to market homes in the best way possible,” concludes Jenson. Virtual tours give agents the ability to stand out amongst their competitors and they will continue to dominate the landscape as they provide a 24/7 open house and take prospective viewers deeper than still photos. 
 


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